Our cosmetics are formulated for ALL skin tones + types. So shop with ease knowing you're getting only the BEST cruelty free cosmetics!
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Basic Beauty is a female, BLACK OWNED indie brand with a mission in mind; to create cruelty-free, long-lasting cosmetics with high quality, paraben-free ingredients. At basic beauty, we're anything but basic. Our products are created with every shade in mind, and our unique formulas blend effortlessly to go perfectly with any skin tone. At basic beauty we understand makeup styles change quickly, so our affordable prices let you experiment with a wide variety of shades without hurting your wallet!