WHO WE ARE
Basic Beauty is a female, BLACK OWNED indie brand with a mission in mind; to create cruelty-free, long-lasting cosmetics with high quality, paraben-free ingredients. Our founder and CEO Nicole Danielle is a former make up artist and hairstylist, so she wanted to create a line that could perform in real life with out compromising on ingredients. As a mompreneur of two she understands the importance of wanting to put yourself together and having a good laugh while doing it!
WHAT WE STAND FOR
Our products are created with every shade in mind, and our formulas blend effortlessly to go perfectly with any skin tone. At basic beauty we understand makeup styles change quickly, so our affordable prices let you experiment with a wide variety of shades without hurting your wallet! We believe in giving back as much as we can. We are on a mission to help as many charities as possible.